Evo Blog

Interview: Talking to the Small Business Fairy about How to Succeed»

Recently, a post by Mike Dougherty of Network Solutions alerted me to the existence of the Small Business Fairy. Actually, he said she doesn’t exist, but we tracked her down…

Business Blogging, Part 1: How to Set Up a Blog»

There’s no shortage of advice about how to approach business blogs, and there’s a lot of variation in the advice you can find. Much of the advice is contradictory, and…

A Business Lesson from Riding a Motorcycle»

Almost every motorcyclist who’s been riding for a while knows that being either too bold or too cautious can get them killed. On a bike, surviving or thriving in traffic…

Video: Blogging for Small Business»

In this short video, Seth Godin, Sean Parker and Jimmy Wales talk about how blogging and social networking have changed small business. Another video about the value of blogging for…

Six SICMA: 6 Simple Techniques for Quality Blogging»

Other than the name’s deliberate similarity (I freely admit to link-baiting), Six SICMA has absolutely nothing to do with the Six Sigma management process developed by Motorola engineers and subsequently…

What Kinds of Businesses Can Benefit from Blogging?»

In response to the question, lots of people in the marketing, web, or social media business will tell you that blogging is for all businesses. In a moment of unbridled…

Blog Readers Only Come for the Jelly Beans»

When we implement a blog for a client, it feels a little like we just delivered one of those little Easter chickens (the ones that drop jelly beans as they…

When is a Website Like a Car with No Engine?»

I continue to be amazed at how many business owners are perfectly happy with static brochure websites. Well, maybe not exactly happy with them, because they’ve certainly noticed their website…

Online Search for Local Information is Growing Fast»

One of the biggest mistakes businesses with a local market make is to assume they have no need for an effective web presence. There is a tendency to think that,…

Blogging for Business: Where DO You Find the Time?»

A friend asked me the other day where I find the time to post. Part of my job (I’m an independent business owner, so I get to define my job…