Evo Blog

Getting Started with Google Analytics»

Google Analytics is one of the simplest and quickest ways to understand what is happening with your website. This video, from WordPress, explains how and why to create a Google…

The Social Media Revolution: Still Think It’s a Fad?»

This video, from Erik Qualman of socialnomics.net, purposely looks and sounds a lot like the most recent version of "Did You Know", an earlier version of which was published on…

Video: How to Add Your Business to Google Local Business Center»

This video from fall, 2008 is a pretty good explanation of how to add your business to Google’s local business center to appear in Google local search results and Google…

Let’s Sit This One Out vs. That Looks Like Fun»

I read Seth Godin’s blog almost daily, and check out just about anything else the man has to say in print or on video. I don’t always agree with him,…

Seth Godin Clip: No One Cares About You»

Time for another (nearly) regular Seth Godin feature video. This one is short and simple, and addresses a really important concept for bloggers (and really, all business owners) to understand:…

Seth Godin: Why tribes, not money or factories, will change the world»

A great 17-minute presentation by Seth Godin at the TED conference about why and how tribes will change the world. Find other ideas worth spreading at the TED website.

Video: Blogging for Small Business»

In this short video, Seth Godin, Sean Parker and Jimmy Wales talk about how blogging and social networking have changed small business. Another video about the value of blogging for…

Microsoft’s 2019 Future Vision»

While I’m highly skeptical that Microsoft will play a key role in bringing them into existence (they haven’t really been about innovation for more than a decade), this 5-minute video…

Redesigning the Stop Sign: Unfortunately, Not Unusual»

This short video is a wonderful parody about how the design process too often works; or doesn’t work. It demonstrates what happens when design is not valued or recognized as…

Important Advice on Web Copy from David Meerman Scott»

Most of us forget, when we’re writing copy for our website, that we’re writing for our market: people who don’t care about us or our products. What they care about…