Evo Blog

Hunkering Down: Local Business’ Dilemma»

Like a lot of people over the last several months, we’ve not been in much of a spending mood. We cut out some things that we judged non-essential, and one…

Do Static, Set-it-and-Forget-it Websites Still Have Value?»

It seems as though this question could be answered with a simple “yes” or “no” (I would argue “no”), but a conversation I had yesterday with Chris Madrid of New…

Your Business Website as a Garden: For Show or Food?»

People have gardens for different reasons. There are flower gardens, usually out front where passersby can easily see them, which are meant to provide enjoyment or present a certain "look"…

Let’s Sit This One Out vs. That Looks Like Fun»

I read Seth Godin’s blog almost daily, and check out just about anything else the man has to say in print or on video. I don’t always agree with him,…

62% of Small Businesses Do Not Have a Website: the Glass is 38% Full»

I stumbled onto an article on Entrepreneur’s website (Turn Web Traffic Into Foot Traffic; Justin Kitch) that changed one of my basic assumptions, which was that "most" businesses have a…

What? Twitter has Search?»

I don’t know if I should be concerned about this, but Twitter is starting to make sense to me. I just spent an hour listening to Gary Vaynerchuk talking about…

Waiting for the Small Business Fairy to Bless Your Small Business»

Fairy tales were fun when we were little. The dastardly, selfish, and conniving were always punished. Meanwhile, handsome, brave, pure-hearted princes or tailors hooked up with beautiful, pure-hearted princesses (or…

Seth Godin: Why tribes, not money or factories, will change the world»

A great 17-minute presentation by Seth Godin at the TED conference about why and how tribes will change the world. Find other ideas worth spreading at the TED website.

Video: Blogging for Small Business»

In this short video, Seth Godin, Sean Parker and Jimmy Wales talk about how blogging and social networking have changed small business. Another video about the value of blogging for…

90% of Your Sales Will be from Word of Mouth or Digital Promotion by 2011»

That’s Seth Godin’s prediction, not mine. It’s based on behavioral trends for people who are ready to buy. It might be a bit exaggerated, but let’s suppose only 50% of…