Blog Posts:
Paying Attention to Website Accessibility»
Web accessibility has to do with making websites accessible and usable for everyone, regardless of abilities or disabilities. Most of the techniques for making websites accessible are easy to do…
Part 5, Why Bad Websites Happen to Good Companies: Having a “Splash” Page»
Splash pages represent a fundamental misunderstanding of the online medium. Often, they come from a print perspective (“books should have a cover”), or sometimes from a broadcast perspective (“a show…
Part 4, Why Bad Websites Happen to Good Companies: Leaving the Website to the Webmaster or Web Designer»
Don’t get me wrong: web designers and programmers are critical to the process of creating a website. But they cannot manufacture a viable web presence without the ongoing interest and…
The Pace of Change: What’s it Mean?»
Many of you may have seen this. It’s a 2009, Americanized update of a video from mid-2007, originally produced for a British audience. What’s it mean? That’s the question left…
What You Can Learn from the How-Much-Does-a-Website-Cost Question»
Sometime during every first conversation or email exchange with a prospective client, we get asked the how-much-does-it-cost question. We understand people’s need to weigh value, and we don’t mind having…
Part 3, Why Bad Websites Happen to Good Companies: Misunderstanding or Neglecting Information Architecture»
Information Architecture (IA) refers to the organization and presentation of information on your website. Sounds simple enough, but many website owners and designers give it very little (if any) thought.…
Part 2, Why Bad Websites Happen to Good Companies: Creating a Website that Doesn’t Accurately Represent Your Company»
Maybe you saw another company’s website and decided you wanted one just like it. Same bells, same whistles, same cheesy photo of two disembodied hands sealing the deal on the…
Part 1, Why Bad Websites Happen to Good Companies: Thinking of the Company Website as an Online Brochure»
Ah, the good old days, when the web was a simpler place: you could just take your company brochure and put it online. Often, the only interactive feature was an…
Why Online Language Translation Applications Are a Bad Idea»
One of the blogs I follow recently recommended an online translation application. For some reason, I was not able to submit a comment on the post, so I’ll air my…
What Information Do We Trust?»
The following table appears in the book Stories that Sell that a friend of ours (Casey Hibbard, success-story guru) is about to publish. The result of surveys by the University…