There’s a myth in website design that “no one reads the copy.” It’s not entirely true. While most of the people who visit your website will […]
It’s amazing to me that this still happens with a fair degree of regularity. It would seem obvious that print and the web are two distinct […]
Giving away stuff on your website is a really smart thing to do. It’s an opportunity to spread your ideas or information about your products and […]
You would think that a company that puts many thousands of dollars into its website would want to track website results to find out how many […]
You’ve seen those homepages with 3 product lead-ins and 2 giveaways and NEW!!! special pricing and the latest news and a billboard about what the company […]
Splash pages represent a fundamental misunderstanding of the online medium. Often, they come from a print perspective (“books should have a cover”), or sometimes from a […]
Don’t get me wrong: web designers and programmers are critical to the process of creating a website. But they cannot manufacture a viable web presence without […]
Information Architecture (IA) refers to the organization and presentation of information on your website. Sounds simple enough, but many website owners and designers give it very […]
Maybe you saw another company’s website and decided you wanted one just like it. Same bells, same whistles, same cheesy photo of two disembodied hands sealing […]
Ah, the good old days, when the web was a simpler place: you could just take your company brochure and put it online. Often, the only […]
