Blog Posts: Zeitgeist
Evo Has Moved to Bernalillo»
For Evo, it’s time to shake things up; to seek new opportunities, new people, new ways of seeing ourselves. After more than 18 years in Santa Fe, where we started the…
Yes Virginia, Gmail accounts can be hacked and hijacked»
Today, Christmas day (hence the lame Christmas-related post title), my Gmail account was hijacked and used to send spam to (apparently) my entire Gmail contact list. I have no idea how it was done, or exactly when, because I was not paying much attention to email today.
Is “Good Enough” Really Good Enough?»
We live in an era of commodification of services. Many of the services that relied on people with specialized skills and expertise a decade ago can be accomplished by low-skilled…
Disconnected: Honey, I deactivated the Facebook account.»
I’ve never been a huge fan of Facebook, once I got over the initial curiosity and connected with a few friends. I really don’t care that much about what people…
It’s Time for “Old Marketing” Types to Come Over to “New Marketing”»
Old Marketing used to just be “marketing,” before there was “new marketing” to serve as a comparison. Old marketing—which includes Yellow Pages advertising, newspaper advertising, and all forms of broadcast…
Having a website? Meaningless. Using a website? Priceless.»
Most people think having a website has value. They’re wrong. Lots of people and businesses and organizations have websites (although as recently as a year ago, only 37% of US…
Fear of Blogging, and the Opportunity it Creates for People Who Aren’t Like Most People»
According to Seth Godin, there are two reasons people don’t buy (or do) things: 1. They don’t know about it. 2. They’re afraid of it. If you don’t know about…
Evo4 CMS Earns Silver Rating by ThemeGrade»
ThemeGrade is a website that tests and grades WordPress themes for general code compliance and for on-page SEO. Our recently launched theme for professional designers using WordPress as a CMS…
The Social Media Revolution: Still Think It’s a Fad?»
This video, from Erik Qualman of socialnomics.net, purposely looks and sounds a lot like the most recent version of "Did You Know", an earlier version of which was published on…
Hunkering Down: Local Business’ Dilemma»
Like a lot of people over the last several months, we’ve not been in much of a spending mood. We cut out some things that we judged non-essential, and one…