Blog Posts: Zeitgeist
7 Reasons for Businesses to Blog»
More and more, business owners are starting to understand that blogging has value for their businesses. But business blogs are still relatively new, and the vast majority of businesses don’t…
Business Survival is a Multiple-Choice Question»
Times are tough, and they’ll get tougher, according to just about every expert opinion you can find. Optimistic experts say the recession will last through 2010; pessimists forecast hardship for…
Evolution of the Web»
The Machine is Us/ing Us Found this video on a social media site I belong to; it’s different than an older video I remember with a similar name. It’s a…
Blogging for Business in New Mexico»
Evo operates in New Mexico, a state ranked at or near the bottom of the nation in too many business, economic development, public education, and social equity categories. I’m not…
Lessons from General Custer: Why Should You Have a Business Blog?»
There’s much talk and growing evidence that businesses that blog are realizing business benefits, including increased sales. Most business owners I talk to, however, are hesitant. They’ve heard about the…
The Pace of Change: What’s it Mean?»
Many of you may have seen this. It’s a 2009, Americanized update of a video from mid-2007, originally produced for a British audience. What’s it mean? That’s the question left…
What You Can Learn from the How-Much-Does-a-Website-Cost Question»
Sometime during every first conversation or email exchange with a prospective client, we get asked the how-much-does-it-cost question. We understand people’s need to weigh value, and we don’t mind having…
Part 1, Why Bad Websites Happen to Good Companies: Thinking of the Company Website as an Online Brochure»
Ah, the good old days, when the web was a simpler place: you could just take your company brochure and put it online. Often, the only interactive feature was an…
What Information Do We Trust?»
The following table appears in the book Stories that Sell that a friend of ours (Casey Hibbard, success-story guru) is about to publish. The result of surveys by the University…