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«Return to Blog List Fear of Blogging, and the Opportunity it Creates for People Who Aren’t Like Most People

According to Seth Godin, there are two reasons people don’t buy (or do) things:

1. They don’t know about it.

2. They’re afraid of it.

If you don’t know about blogging and the substantial benefits it can bring to your business, that’s at least partly my fault. My business, and my mission, is to help businesses understand how and why to use blogging and blog platforms to grow their business. I’ll work harder at that: I promise.

The Psychology of Fear

I can detail all the advantages, show you examples of other businesses that have made blogging pay off, explain how much less money you will spend for the same or better results than you’re getting with your newspaper and radio ads, even plead with you (if I suddenly misplace my dignity); everything short of promising success. But at some point, you have to find the courage to do something different from what you’ve been doing, and different from what most people have been doing.

As the economy changed from orange alert (mild fear and wariness) to red alert (duck-and-cover NOW!), I had imagined that small and medium-sized business owners would be actively looking for something that would give them an edge. But I read an article (now long-misplaced) that suggested that the psychology of an economic downturn for most people is to hunker down and either do whatever they were already doing (but harder, with desperation), or to stop doing even what they were doing, while waiting for economic winds to blow more favorably. I can testify from the difficulty I’ve had convincing some businesses that blogging is at least part of the answer to their marketing dilemma in a down economy that this is the case.

Fear, apparently, is exaggerated in economic difficulties, and most people are even less likely to try something new, even if it holds the potential to overcome or mitigate the problem that’s the cause of their fear.

Now for the Opportunity

Here’s the good news for you if you’re even a little bit courageous: while your competitors are hunkered down waiting for the sun to warm their backsides again, you can get a jump on them. I’ve never talked to a business blogger who didn’t tell me they wished they’d started sooner. While you can’t start sooner than you start, you can start sooner than your competitors. Like most people, your competitors will wait until almost everyone is already on the bandwagon. By the time they’re figuring out "Step 1," you can be doing business with their ex-customers. Yup, it’s the law of the jungle. Survival of the fittest.

If I can help you with the issues you will face as you boldly go where few have gone before, please let me know. I can almost guarantee, those issues all have reasonably simple, easy-to-implement solutions.

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