Blog Posts: Marketing
Whew! Launching two websites in the same week»
We launched two WordPress-based websites this week, and I’m pleased with both. But I’m really happy double launches are an unusual event. So many things need to happen just before…
Evo Launches WordPress-based Website for IntelliCyt»
IntelliCyt Corp. is an interesting biotech company in Albuquerque. They make high-throughput flow cytometry equipment and software, with a unique patented process. We were fortunate to do their first website…
Why Bad Websites Happen to Good Companies, Part 10: Not Hiring a Writer to Get Clear, Crisp, Compelling Copy»
There’s a myth in website design that “no one reads the copy.” It’s not entirely true. While most of the people who visit your website will not read most of…
Is “Good Enough” Really Good Enough?»
We live in an era of commodification of services. Many of the services that relied on people with specialized skills and expertise a decade ago can be accomplished by low-skilled…
It’s Time for “Old Marketing” Types to Come Over to “New Marketing”»
Old Marketing used to just be “marketing,” before there was “new marketing” to serve as a comparison. Old marketing—which includes Yellow Pages advertising, newspaper advertising, and all forms of broadcast…
The Social Media Revolution: Still Think It’s a Fad?»
This video, from Erik Qualman of socialnomics.net, purposely looks and sounds a lot like the most recent version of "Did You Know", an earlier version of which was published on…
Blending Traditional and “New” Media: Doing it Right Makes All the Difference»
This is a guest post by Bonnie Harris, the founder of Wax Marketing, Inc. She has over 20 years experience promoting businesses and products of all kinds. Read her blog…
If Markets are Conversations, Blogs are Natural Marketing Platforms»
I don’t know how many of you have read the iconic book, The Cluetrain Manifesto, which was first published in 1999, the same year I moved to New Mexico. I…
Hunkering Down: Local Business’ Dilemma»
Like a lot of people over the last several months, we’ve not been in much of a spending mood. We cut out some things that we judged non-essential, and one…
Book Review: 18 Rules of Community Engagement»
In the growing body of information about how to grow and manage online communities, Angela Connor’s 18 Rules of Community Engagement is among the best. The book is full of…
