Blog Posts: Marketing
Do Static, Set-it-and-Forget-it Websites Still Have Value?»
It seems as though this question could be answered with a simple “yes” or “no” (I would argue “no”), but a conversation I had yesterday with Chris Madrid of New…
Video: How to Add Your Business to Google Local Business Center»
This video from fall, 2008 is a pretty good explanation of how to add your business to Google’s local business center to appear in Google local search results and Google…
Researching the Cost of Yellow Pages Advertising»
It’s been exactly 3 weeks since I called Dex to inquire about Yellow Pages advertising, and was told they would have a “specialist” call me within 2-3 days. I’m still…
Your Business Website as a Garden: For Show or Food?»
People have gardens for different reasons. There are flower gardens, usually out front where passersby can easily see them, which are meant to provide enjoyment or present a certain “look”…
Seth Godin Clip: No One Cares About You»
Time for another (nearly) regular Seth Godin feature video. This one is short and simple, and addresses a really important concept for bloggers (and really, all business owners) to understand:…
Interview: Talking to the Small Business Fairy about How to Succeed»
Recently, a post by Mike Dougherty of Network Solutions alerted me to the existence of the Small Business Fairy. Actually, he said she doesn’t exist, but we tracked her down…
90% of Your Sales Will be from Word of Mouth or Digital Promotion by 2011»
That’s Seth Godin’s prediction, not mine. It’s based on behavioral trends for people who are ready to buy. It might be a bit exaggerated, but let’s suppose only 50% of…
What Kinds of Businesses Can Benefit from Blogging?»
In response to the question, lots of people in the marketing, web, or social media business will tell you that blogging is for all businesses. In a moment of unbridled…
Why Bad Websites Happen to Good Companies, Part 8: Creating Barriers to Downloading Free Information»
Giving away stuff on your website is a really smart thing to do. It’s an opportunity to spread your ideas or information about your products and services, sometimes in exchange…
Blogging for Business: Where DO You Find the Time?»
A friend asked me the other day where I find the time to post. Part of my job (I’m an independent business owner, so I get to define my job…
