Blog Posts: Marketing
What’s Wrong with Twitter»
Actually nothing is wrong with Twitter, the application. The Twitter app is great, perhaps a work of genius. The problem lies with the culture that has developed around Twitter. I’m…
7 Reasons for Businesses to Blog»
More and more, business owners are starting to understand that blogging has value for their businesses. But business blogs are still relatively new, and the vast majority of businesses don’t…
7 Ways to Get and Keep Me as a Subscriber to Your Blog»
I subscribe to a lot of blogs on a variety of subjects, and regularly find new blogs to add to my reader. I unsubscribe almost as regularly. When I first…
Part 7, Why Bad Websites Happen to Good Companies: Failure to Install or Monitor Site Analytics»
You would think that a company that puts many thousands of dollars into its website would want to track website results to find out how many unique visitors it gets,…
Blogging for Business in New Mexico»
Evo operates in New Mexico, a state ranked at or near the bottom of the nation in too many business, economic development, public education, and social equity categories. I’m not…
Nine Steps to Featuring Customer Successes on Your Business Blog»
This is a Guest Post by Casey Hibbard of Compelling Cases Inc., author of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. For more…
Lessons from General Custer: Why Should You Have a Business Blog?»
There’s much talk and growing evidence that businesses that blog are realizing business benefits, including increased sales. Most business owners I talk to, however, are hesitant. They’ve heard about the…
Book Review: Stories that Sell by Casey Hibbard»
I’ve known Casey Hibbard for approximately five years, and have provided web design/development services for her. She has written some case studies, or “success stories” as she prefers, for my…
Part 6, Why Bad Websites Happen to Good Companies: Too Much Stuff on the Home Page»
You’ve seen those homepages with 3 product lead-ins and 2 giveaways and NEW!!! special pricing and the latest news and a billboard about what the company stands for and the…
Part 4, Why Bad Websites Happen to Good Companies: Leaving the Website to the Webmaster or Web Designer»
Don’t get me wrong: web designers and programmers are critical to the process of creating a website. But they cannot manufacture a viable web presence without the ongoing interest and…