Blog Posts: Communication
Why I’m abandoning a land line altogether: bye bye Qwest!»
At the end of June, I’ll be abandoning Qwest service entirely, saving about $56/month on phone service. Not that $56/month is outrageous; it’s actually a good bit less than what I pay Tmobile every month, although there really is no comparison between what I can do on my Tmobile-powered Android and what I can do with the land line, which has become pretty useless.
Evo Launches WordPress-based Website for IntelliCyt»
IntelliCyt Corp. is an interesting biotech company in Albuquerque. They make high-throughput flow cytometry equipment and software, with a unique patented process. We were fortunate to do their first website…
Why Bad Websites Happen to Good Companies, Part 10: Not Hiring a Writer to Get Clear, Crisp, Compelling Copy»
There’s a myth in website design that “no one reads the copy.” It’s not entirely true. While most of the people who visit your website will not read most of…
Is “Good Enough” Really Good Enough?»
We live in an era of commodification of services. Many of the services that relied on people with specialized skills and expertise a decade ago can be accomplished by low-skilled…
Launching Another WordPress Site: Talatek, LLC»
Obviously, we’ve been busy: TalaTek’s website is the fourth we’ve launched in a month (the third in little more than a week), with more in the works. This pace would…
It’s Time for “Old Marketing” Types to Come Over to “New Marketing”»
Old Marketing used to just be “marketing,” before there was “new marketing” to serve as a comparison. Old marketing—which includes Yellow Pages advertising, newspaper advertising, and all forms of broadcast…
Throwing the Yellow Flag for Improper Use of Images in a Blog Post»
One of the best things you can do to set the tone of a blog post and encourage people to read beyond the heading is to include an image. Most…
If My Reader Could Contain Only 10 Feeds»
I have a lot of blogs and news sources in my reader. So many I can’t possibly read them all every day and stil get any work done. But there…
The Surest (and most common) Way for Companies to Shackle Their Social Media Efforts»
More and more companies seem to be getting the message: social media (blogging, Facebook, Twitter, etc.) presents great opportunities for making connections with their customers and would-be customers. And yet,…
Five Fundamental Website Design Principles We Think About at Evo»
There are lots of approaches to website design. Other designers may legitimately find much to disagree with in this short list, or have items to add (please!). But these are…