Blog Posts: Marketing
Getting Started with Google Analytics»
Google Analytics is one of the simplest and quickest ways to understand what is happening with your website. This video, from WordPress, explains how and why to create a Google…
How to Restart Blogging After a Vacation or Long Layoff (or both)»
Just post it. Post anything. As long as it has to do with the focus of your blog. Doesn’t matter if it’s short; doesn’t matter if it’s good. Just write…
ALL Small Business Websites Should be on a Blog Platform»
OK, there are probably a few exceptions to that statement. But for the most part, small businesses—say, 98%—that have either static websites or websites that are separate from their blogs…
The Social Media Revolution: Still Think It’s a Fad?»
This video, from Erik Qualman of socialnomics.net, purposely looks and sounds a lot like the most recent version of "Did You Know", an earlier version of which was published on…
Blending Traditional and “New” Media: Doing it Right Makes All the Difference»
This is a guest post by Bonnie Harris, the founder of Wax Marketing, Inc. She has over 20 years experience promoting businesses and products of all kinds. Read her blog…
How do You Find Your Blog Audience? You Don’t.»
That’s right: you don’t find your audience. They find you. Your job, as a blogger, is to make it easy for them to find you when they decide to look…
If Markets are Conversations, Blogs are Natural Marketing Platforms»
I don’t know how many of you have read the iconic book, The Cluetrain Manifesto, which was first published in 1999, the same year I moved to New Mexico. I…
Hunkering Down: Local Business’ Dilemma»
Like a lot of people over the last several months, we’ve not been in much of a spending mood. We cut out some things that we judged non-essential, and one…
Video: Ever Wonder How Those Little Images Appear Next to Comments?»
Make your comments on blogs and community websites more personal with your Globally Recognized Avatar: GRAVATAR. Many sites enable gravatars, which means yours will automatically appear next to your comment…
Book Review: 18 Rules of Community Engagement»
In the growing body of information about how to grow and manage online communities, Angela Connor’s 18 Rules of Community Engagement is among the best. The book is full of…
