Blog Posts: Marketing
Seth Godin Clip: No One Cares About You»
Time for another (nearly) regular Seth Godin feature video. This one is short and simple, and addresses a really important concept for bloggers (and really, all business owners) to understand:…
Waiting for the Small Business Fairy to Bless Your Small Business»
Fairy tales were fun when we were little. The dastardly, selfish, and conniving were always punished. Meanwhile, handsome, brave, pure-hearted princes or tailors hooked up with beautiful, pure-hearted princesses (or…
Business Blogging, Part 2: Your Content Has Issues»
If you’re like a lot of bloggers, you may have started blogging before you’d thought beyond a couple of posts. If it’s a choice between starting before you know what…
Seth Godin: Why tribes, not money or factories, will change the world»
A great 17-minute presentation by Seth Godin at the TED conference about why and how tribes will change the world. Find other ideas worth spreading at the TED website.
Interview: Talking to the Small Business Fairy about How to Succeed»
Recently, a post by Mike Dougherty of Network Solutions alerted me to the existence of the Small Business Fairy. Actually, he said she doesn’t exist, but we tracked her down…
Business Blogging, Part 1: How to Set Up a Blog»
There’s no shortage of advice about how to approach business blogs, and there’s a lot of variation in the advice you can find. Much of the advice is contradictory, and…
A Business Lesson from Riding a Motorcycle»
Almost every motorcyclist who’s been riding for a while knows that being either too bold or too cautious can get them killed. On a bike, surviving or thriving in traffic…
Video: Blogging for Small Business»
In this short video, Seth Godin, Sean Parker and Jimmy Wales talk about how blogging and social networking have changed small business. Another video about the value of blogging for…
90% of Your Sales Will be from Word of Mouth or Digital Promotion by 2011»
That’s Seth Godin’s prediction, not mine. It’s based on behavioral trends for people who are ready to buy. It might be a bit exaggerated, but let’s suppose only 50% of…
What Kinds of Businesses Can Benefit from Blogging?»
In response to the question, lots of people in the marketing, web, or social media business will tell you that blogging is for all businesses. In a moment of unbridled…
