Blog Posts: Marketing
How to Gain Maximum Advantage When People Search Local»
As you may or may not be aware, Google and other search engines (yes, there are still others, more or less) are altering their approach to search to deliver "personalized"…
Blog Readers Only Come for the Jelly Beans»
When we implement a blog for a client, it feels a little like we just delivered one of those little Easter chickens (the ones that drop jelly beans as they…
When is a Website Like a Car with No Engine?»
I continue to be amazed at how many business owners are perfectly happy with static brochure websites. Well, maybe not exactly happy with them, because they’ve certainly noticed their website…
Online Search for Local Information is Growing Fast»
One of the biggest mistakes businesses with a local market make is to assume they have no need for an effective web presence. There is a tendency to think that,…
Redesigning the Stop Sign: Unfortunately, Not Unusual»
This short video is a wonderful parody about how the design process too often works; or doesn’t work. It demonstrates what happens when design is not valued or recognized as…
Why Bad Websites Happen to Good Companies, Part 8: Creating Barriers to Downloading Free Information»
Giving away stuff on your website is a really smart thing to do. It’s an opportunity to spread your ideas or information about your products and services, sometimes in exchange…
Important Advice on Web Copy from David Meerman Scott»
Most of us forget, when we’re writing copy for our website, that we’re writing for our market: people who don’t care about us or our products. What they care about…
Blogging for Business: Where DO You Find the Time?»
A friend asked me the other day where I find the time to post. Part of my job (I’m an independent business owner, so I get to define my job…
Seth Godin Talking about Leading a Tribe»
Seth Godin talks about the failure of interruption marketing and the emergence of assembling a tribe as pathway to marketing success.
Book Review: Tribes by Seth Godin»
I’m guessing Seth Godin, like the rest of us, is completely capable of not thinking clearly on occasion and saying dumb things. But you won’t find evidence of that in…
