«Return to Blog List Blog Readers Only Come for the Jelly Beans
When we implement a blog for a client, it feels a little like we just delivered one of those little Easter chickens (the ones that drop jelly beans as they walk). As delivered, the blog is ready to go, but the bloggers have to load them up with jelly beans, wind them up, send them off to drop jelly beans a couple of times a week to really benefit from having a blog.
Blogs need readers. Readers need to see new posts. No new posts, no readers. No readers, no benefit for your business.
Let there be jelly beans. At least weekly, please.