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«Return to Blog List Redesigning the Stop Sign: Unfortunately, Not Unusual

This short video is a wonderful parody about how the design process too often works; or doesn’t work. It demonstrates what happens when design is not valued or recognized as a means of clearly communicating the central or primary message.

If you’ve been a designer for any length of time, you’ve found yourself in a similar situation. If you work with or manage designers, you may have been part of this scenario, too.

Key in this video: note the role played by the ineffectual "designer," who does not participate in the discussion, but only takes notes about the design "requirements." Designers have a responsibility to "cut through the crap" and make communication of the primary message the focus of the process. Designers who don’t do that are production artists (they might even be very good production artists), but they’re not designers.

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