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«Return to Blog List How do You Find Your Blog Audience? You Don’t.

That’s right: you don’t find your audience. They find you. Your job, as a blogger, is to make it easy for them to find you when they decide to look for information. It’s a simple formula, but it’s so easy to get off-track.

  1. Identify your audience, or “Tribe” if you prefer. You’d be surprised how few bloggers even think about this. If you’re writing for one-legged ex-sailors with an unhealthy obsession with white whales, you will need to write differently than if your audience is primarily librarians who recommend books about sailors with an unhealthy obsession with white whales (also, these two groups will face different problems, I would guess).
  2. Understand your audience’s needs, desires, and frustrations. Do NOT assume they are just like you: they aren’t, although you may have some things in common. Do some research. Find bloggers who are already engaging your audience and read their posts and, just as important, read the comments.
  3. Once you understand who they are and what they need, share information that helps them solve a problem. Pick one problem per post. Another day, another problem, another blog post.

Worried you will run out of problems to help your audience solve? Don’t. Your audience will never run out of problems. Collectively, they have more problems, with more variations than you can possibly imagine. If you keep researching your audience (oh, did I forget to mention that’s an ongoing task?), and interact with them, you will discover new things you can help them with.

Their problems (it doesn’t have to be a big problem; it could be a small problem like “where can I find pipe tobacco locally?”) are what send them to Google in search of solutions. If you have created a focused, frequently updated resource of information and search engine magnet by writing blog posts that address their questions and issues, they will find you.

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