When your website means business.

«Return to Blog List Which is Better: Posting in Drips or Bursts?

Note: This is a guest post written by Jan Felt. The author is a blogger at CyberFootprint, and a marketing and communication enthusiast. You can check out his blog, or follow him on Twitter.

This post won’t make you a better lover, just as it won’t make you rich or famous. Don’t switch to YouTube yet, it is going to be interesting. Let me share with you an insight into subconscious blogger behaviour that will help you to become a better, more self-aware writer.

A debate is going on whether regular posting guarantees success. In short, it doesn’t. Knowing that good content is what makes you or breaks you in the cyberspace, I’ve decided to study the approaches to posting and share the conclusions with you. There are two main points of view on writing frequency: drip feed and burst posting.

Drip Feed

Regular every day posting helps you to capture the readers and condition them to come for more information every time they open their browser or RSS reader. The obvious advantage of this type of posting is an increased chance to expand your readers base by following and reacting to current events. That drives traffic and attention to your blog.

The downside of this type of writing is an easy disappointment of the readers, should your posting frequency falter. The readers will come a few more times to see what has changed. If they find nothing new, they will abandon your site completely.

Bloggers are afraid of losing readers, so they often compromise the quality of their content only to put out a half-baked post. They are able to skim on the surface of many issues and topics, but the time pressure often detracts further pursuit of deeper analysis.

Burst Posting

Posting in bursts, on the other hand, gives you the time and energy to create high-quality content at the expense of timeliness. The significant advantage of this approach is no burnout syndrome to worry about, because the pressure to maintain continuity at all costs is much lower.

The disadvantages of this sort of posting are apparent—the lack of timeliness and lost opportunities to write about stories you might have missed. Be aware that readers’ patience and attention span are limited, so if you have to make up for low frequency by posting high quality content.

Finding the Optimal Approach

It is difficult to precisely determine what strategy will work for you. As a rule of thumb, I can say that you should post at least once a month regardless of what strategy you decide to follow.

Everything about your blog, even the posting frequency depends on your readers. Get some time to know them and then determine the optimal amount of posts per week or month. If you are not sure, ask them in a satisfaction survey. Send them an e-mail or ask them to fill in an online survey. As long as you listen to your audience, you will never get it wrong.

ShareShare on FacebookShare on Google+Share on RedditTweet about this on TwitterShare on LinkedInEmail this to someone

Tags:

4 Responses to Which is Better: Posting in Drips or Bursts?

  1. Honza says:

    Sue, thanks for your perspective on the issue. Your analysis is thorough, so I see the 31DBBB time was not wasted.

    I agree that scheduling is the area in which many bloggers are not strong. The problem has a very simple fix, though! WordPress allows you to schedule posts, so no need to spill it all out at once. The readers tend to be impatient, but their attention span online is not so elaborate to read 2-3 posts at once.

    When we’re at the attention spans, do you enjoy longer blog posts containing more detailed information as opposed to shorter posts outlining the basic concept?

  2. Ray Gulick says:

    For clarification, Honza is Jan Felt, the guest author of this post.

  3. Ray Gulick says:

    Thanks for your insights, Sue. I have my own thoughts about what constitutes a “long post” and how often is “too often,” but would like to hear yours. And I will pass on your thanks to Jan.

  4. Sue Waters says:

    Can you thank Jan for linking to my post on First Time audits? I really do wonder though even once a month do readers really worry? Honestly I’m too busy mostly to think about how often a person posts, if they only post infrequently. But I do notice is they write long posts too often.

    Most of my audience are edubloggers and for most readers twice weekly is enough. There are some resource sharing blogs that do get away with several times daily but that is generally the exception. Worst mistake I see is people have a blogging day where they write several posts and publish the same day. They would be far better scheduling them 2-3 days apart.