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We’re really thrilled to announce that we’ve launched Evo4 CMS, a free theme for WordPress that is specifically made for building business websites that include an integrated blog. These are the kind of sites Google finds really attractive, provided the content produced on them is focused and frequently updated (always a catch!). Evo4 CMS is not much to look at as downloaded: just a dull gray, blank canvas. But that is easily remedied by a skilled designer who can use the provided structure on which to render a gorgeous website.

EvoBloggito and evowebdev.com are built on a beta version of the theme, and just last week we launched storiesthatsellguide.com on the theme, so it’s been shaken out and had the bolts tightened as needed. While we’ve made it available for download to anyone, we really don’t care if anyone downloads it or not. We created it to provide ourselves with a better platform and starting point for the kind of websites we’re building more and more often: business websites with integrated blogs, which are updated by our clients. So WordPress functions as the content management system our clients use to update their website as well as their blog.

You can review the (very gray) demo site here, with a look and feel only a programmer could love. But if you know how to look beyond the surface and inspect its structure, we think you’ll be impressed. Because we made the theme for designers, we’re also making a companion Photoshop template available for download, to assist with the page design phase.

Why is it so gray? A couple of reasons. Frankly, we want to discourage amateur bloggers from selecting the theme for their blog. It’s not really the best choice for a blog-only website, and we don’t want all the email from amateur bloggers asking us how to do whatever it is that their inexperience keeps them from understanding. More important, however, we wanted as close to a blank slate as we could get in terms of appearance; nothing that could steer the look and feel for a particular client. We don’t want it to be obvious by appearance that two different client websites both used the same theme as a starting point.

So there you have it, our first WordPress theme. I think there will be more, but first we need to make some hay with this one.

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2 Responses to Evo4 CMS WordPress Theme Launched

  1. Ray Gulick says:

    Casey –

    I’m glad to hear of your upward trend. That’s the way it’s supposed to work. I’d love to hear about how it affects your traffic over the next several weeks.

    To be clear for other readers, Casey previously had a Stories that Sell website and a separate Stories that Sell blog on Typepad. Evo4 CMS allowed her to bring those two together on the same domain.

    Ray

  2. Ray, Congrats on the launch of the Evo4 CMS! I love the CMS concept.

    I just looked at Google Analytics for my Evo4 CMS based site and traffic to my site has trended up every day since we moved the blog over. I should have done it sooner!

    I’ll watch the stats a bit longer and then blog about them.

    Thanks much,
    Casey