Using a cookie to change content for repeat visits.
At the top of your page (before doc declaration): <?php $revisit = false; if(isset($_COOKIE['div'])){ $revisit = true; } else { setcookie('div', true, 86400 + time()); //24 hours shown (seconds) $revisit = false; } ?> Then where you want your on-page content: <?php if($revisit){ echo '<div>You’ve been here before!</div>'; } else { echo '<div>It’s your first time!</div>'; } ?> OR <?php if($revisit){ echo '<div class="something-after">'; } else { echo '<div class="something-first">'; } ?>